How to Conduct an On-Page SEO Site Audit
What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the key elements you should review and identify that may be preventing search engines...
View ArticleHow to Find a PPC Niche & Attract Customers
Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those factors than you might think. Here’s how you can create an...
View ArticleFacebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet
We examine the recent sensational news coverage suggesting that Facebook ads are being overwhelmingly targeted by bots. Do the numbers stand up to scrutiny? What are the consequences for advertisers?...
View ArticleBrag & Sell? Can You Increase Your Market Share by Bragging?
If you use your website to attract customers or clients who have never met you, your website isn’t a brochure/business card, it’s your salesperson. You must be able to sell yourself virtually. So where...
View ArticleIs Google Search Really Only 18.5% Organic Results?
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author tries to make the case, though Google's Matt Cutts sees some "major...
View ArticleGoogle SUX
Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data; but what does that mean for site owners? Whether you know it or not yet,...
View ArticleSix Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon...
Have you ever played the game Six Degrees of Kevin Bacon? Google has now made it even easier, offering a one-box for actor searches that includes the actor's Bacon Number, which is the number of...
View ArticleUse Empathy to Create Breakthrough PPC Ads
Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places: empathy and context. So let’s talk about...
View ArticleHow to Forecast the Future Value of SEO in 7 Steps
Developing a discipline of forecasting and using that information to focus on the most attractive value opportunities in the competitive field of SEO puts you, as an agency, independent specialist, or...
View ArticleMaking the Most of the Open Data Movement
Governments and organizations are making huge amounts of data available to the public. We take a deeper look at the movement, why you should care, and some of the ways smart companies can turn the data...
View ArticleWhy Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings that accompany their unmet needs. While this...
View ArticleMake News, Win Links
Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's...
View ArticleGoogle as Your Identity Provider: Where Are We Now?
The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode, thanks in part to...
View Article10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From
Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively...
View ArticleLocal Business Calling; Is Google Further Monetizing Local?
Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the market, which will help keep Google’s maps the most accurate and...
View ArticleWhat the 200 Million Milestone Means to LinkedIn Users
LinkedIn's new member count means more business people to network with on LinkedIn – but also more people to compete with. Here's how recruiters, entrepreneurs, business and sales professionals, and...
View ArticleAuthor Rank, Popularity, Authority, Social, Ranking? What's the Tie?
Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable arguments. By making them want to interact with...
View ArticleSEO Fail! 10 Most Commonly Overused Website Techniques
Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite scroll and vertical scroll are probably hurting your user...
View ArticleTips for Marketing a Sales Call & Free Sample
One important element of any search-based lead generation campaign is the offer – what does your prospect get after you get their contact information? A good offer can bring in oodles of qualified...
View Article18 Social & Local Marketing Ideas Based on the Consumer Journey
These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step...
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