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How to Turn Data & Creativity Into Great Content in 3 Steps

Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects...

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Link Building 101: Finding Web Mentions

Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these mentions into great link building opportunities...

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6 Major Google Changes Reveal the Future of SEO

PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing...

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The Actual Impact of PPC on Sales [Case Study]

PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume that more visits mean more sales and that fewer visits mean fewer sales. This...

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YouTube Unveils New Comment Management Page

YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched the system over to its social arm....

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What is Duplicate Content?

Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site's search...

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Can You Build Buzz Like Brands Advertising in the Super Bowl?

Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can all search advertisers...

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How Vine Has Changed the Video Landscape in Just 12 Months

Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions...

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Link Building on a Budget

Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your...

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A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google

Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest...

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Link Building for Real Estate Websites

Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to stage it. Here are tips on how to optimize your site...

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Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can...

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4 Reasons You Should Start Obsessing About AdWords Quality Score

Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four...

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Link Building for Gaming Companies

Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links from loads of content possibilities, social media, and an exceptionally...

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How to Win in Organic Search: Tips from Google, Bing and Brands

Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry...

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What to Include (& Leave Off) Your Homepage

Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s...

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Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter experience?

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SEO and PPC Need to Stop Being Enemies

If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies.

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3 Ways to Form More Integrated Social and SEO Teams

Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.

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YouTube's New Comment System: 7 Things Video Marketers Should Do

In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top...

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